VP Corporate and Product Marketing

View my VisualCV at http://www.visualcv.com/users/162647-derweeks/cvs/197474

Summary
Driven marketing executive with proven ability to successfully capitalize on emerging market trends at large and small companies. Accomplished at leading product planning, bringing new technologies to market, revamping product organizations, and driving rapid revenue growth through sales channels. Extensive experience in Product Marketing, Product Management, Channel Marketing, Global Market Development and Team Development.


Systar, Inc. 2007-Present
VP Product Marketing
Manage European and U.S. product marketing, product campaigns and indirect channel marketing for enterprise software and services business

Achievements:
Expanded portfolio by launching four new products & services in 12 months
Increased social media traffic four times within first 60 days
Enabled 500% YOY growth and expanded portfolio coverage within indirect channels
Prequalified 95% of booth traffic at key industry events to accelerate post-event sales
Earned Product of the Year Award for capacity management software

Responsibilities:
Lead product marketing efforts for award-winning Capacity Management solutions in North America and Europe: defining key market requirements, directing marketing programs, and enabling channels
Lead market analysis to direct capital & resource allocation toward most profitable market segments
Orchestrate indirect channel success with European and U.S. OEM partners


Hyperformix, Inc. 2005-2007
VP Product Management & Marketing
Led marketing activities including timing of major product releases, prioritizing resources and managing budget

Achievements:
Re-engineered Products team and processes to achieve 100% on-time product releases over two years
Secured organizational resources and support for multi-year software portfolio roadmap
Assisted in securing $1M+ software license agreements; ramped up global alliance partner in record time

Responsibilities:
Managed product management, product marketing and alliances marketing team
Established and led OEM and alliance marketing activities
Managed technical advisory board representing eight Global 1000 firms
Provided market voice through webinars, industry speaking engagements and customer meetings


StorageTek (acquired by Sun Microsystems) 2002-2004
Senior Manager, Product Marketing
Staffed marketing team, developed marketing plans, and managed a portfolio of storage technologies and services

Achievements:
Exceeded targets by achieving 23% revenue growth (while protecting 42% margins) and 30% unit growth of OEM hardware products
Generated $30M pipeline in three quarters for storage solutions; eliminated non-profitable solutions
Enabled 11% growth of support services business and built plan to protect $70M in recurring revenue
Earned CEO Peak Performance Award

Responsibilities:
Directly managed nine senior Product Marketing Managers responsible for new business growth
Established marketing teams for Support Services, Storage Networking, Storage Software & Storage Solutions business


Hewlett-Packard 1995-2002
Director, Global Market Development
Channel Marketing, Support, and Market Development for HP Software

Achievements:
Assisted in growing software business over 35% annually to reach $1.2B in revenue
Achieved a close rate of over 90% in direct transactions of software licenses
Established competitive intelligence team and improved perception of HP’s IT management software business from non-player to market-leader
Orchestrated portfolio training effort to ramp-up new global software sales force of 250+ reps

Responsibilities:
Managed teams across three global regions to develop strategies and market plans for 35 enterprise software products for IT and telecommunications management

Hewlett-Packard
Product Line Marketing Manager
Product Marketing and Product Management for HP Software

Achievements:
Increased product line sales from $9 to $35 million, achieving sales growth of nearly 400% in two year period
Secured executive and market support to shift business from product silo to portfolio-oriented marketing

Responsibilities:
Directed product lifecycle management and marketing activities for three enterprise software solutions
Managed team of Product Marketing Managers responsible for defining future product requirements, identifying emerging technology trends
Managed full product life-cycle for six major releases


Wireless Access, Inc. (acquired by Glenayre) 1993-1995
Marketing Manager
Corporate and Channel Marketing for startup delivering wireless communication devices and technology

Managed successful market introduction of company during release of first product concepts and first two hardware products
Launched new products, managed marketing communications, and developed strategic alliances and indirect sales channel


Education

San Jose State University, B.S. International Marketing; Minor: Pacific Rim Studies and German 1992
University of Michigan, Continuing Executive Education, Finance 2000
Center for Creative Leadership 2004
Pragmatic Marketing, Certified in Product Marketing and Pragmatic Roadmapping 2007 & 2008

Awards, Recognition and Community Involvement

Board Member, AIESEC (student-run business organization) at Univ. Colorado and Univ. of Texas 1999-2007
StorageTek CEO Peak Performance Award 2003
Selected for KEEP Program, as one of 250 employees critical to the corporation’s success
Hewlett-Packard LEAD Program 2001
Selected as 1 of 40 employees corporate-wide for leadership development program